REIMAGINING LUXURY HOSPITALITY IN SOUTH ASIA: A TRIPLE BOTTOM LINE ANALYSIS OF SUSTAINABILITY PRACTICES IN MAJOR INDIAN HOTEL CHAINS

Abstract

The Indian luxury hospitality sector currently functions as a highly dynamic economic engine within South Asia, valued at an estimated USD 8.5 billion. Driven by rising domestic incomes, robust tourist inflows, and strategic government initiatives such as the Incredible India 2.0 campaign, the industry is experiencing unprecedented growth. However, the traditional operational model of luxury hospitality remains highly resource-intensive, resulting in a severe environmental toll characterized by excessive energy consumption, water depletion, and high greenhouse gas (GHG) emissions. In an era defined by climate change and resource scarcity, the conventional paradigm of conspicuous consumption is increasingly unsustainable. This paper conducts a Triple Bottom Line (TBL) analysis to evaluate the sustainability practices of major Indian hotel chains. By examining the intersection of economic viability, environmental stewardship, and social responsibility, the study investigates how the industry is reimagining luxury.